Arts Administrator Forums- Social Media Round Table
June 16, 2020 – Social Media Roundtable
With the ever-changing landscape in the world of social media, how do we continue to maximize the use of these platforms as impactful components of our marketing strategies? Join us as we discuss the various approaches to utilizing social media as a way to share content, build our brands and most importantly engage our audiences.
Participants: Samantha Clink, Marketing & Public Relations Director at the Staller Center
Susanna Stickley, Senior Director of Strategic and Digital Communications at Molloy College
Jose Tutiven, Founder Colored Colors
Moderator: Maureen H. Starr, Director of Public Relations & Marketing for the Huntington Arts Council.
Samantha Clink is the Marketing Director at the Staller Center for the Arts at Stony Brook University. Prior, she was the Social Media Manager for Stony Brook Medicine, where she supported and managed the Stony Brook Medicine brand, and honed her skills in crisis management, internal communications, and media relations. Before her role at Stony Brook Medicine, Samantha was the Community Relations Associate at the Paul W. Zuccaire Gallery, where she worked closely with the Gallery Director to build community, helping to increase annual attendance by nearly 65 percent over four years. Before joining Stony Brook University, Samantha worked for the Historic House Trust of NYC and the Museum at Bethel Woods. Samantha is completing her MBA in Marketing from Stony Brook University this year, and she has her MA in Museum Studies from the Cooperstown Graduate Program at SUNY Oneonta. Samantha has seven years’ of marketing and communications experience in the nonprofit and public sectors, and in-depth experience in developing and producing paid and owned content. She specializes in nonprofit marketing, with a specific focus on public relations and organic engagement to help foster community.
Susanna Stickley is a strategic arts and culture leader who provides vision and planning for exceptional audience development, engagement and retention. She has promoted performances by artists including Yo-Yo Ma, Alvin Ailey American Dance Theatre, Brooklyn Rider, Kronos Quartet, Imani Winds, Chanticleer, Renee Fleming, Regina Carter, The Big Apple Circus, Knuffle Bunny: A Cautionary Tale, Jazz at Lincoln Center Orchestra with Wynton Marsalis, Gilberto Santa Rosa, and many more. Susanna is currently Senior Director of Strategic and Digital Communications at Molloy College.
Ecuadorian born and Long Island raised, self-taught painter Jose Tutiven began his artistic journey in his young teenage years .When he witnessed the feeling that art brought to him, he began to pursue the arts as a full time passion. Taking his craft seriously with commission work and local group exhibitions. He realized that there was also a need for something more than just being an artist. The now 26-year-old artist finds himself not only creating art, but also curating art exhibits for the under-represented artists. He embraced the challenge of changing what the art culture was known as on Long Island and by doing so, he engaged a younger audience. In 2018, Tutiven, created his platform known as Colored Colors. The platform had a message to represent local artists; of all colors. He began curation of shows at a local pizzeria where he hosted 5 artists and had 20 attendees. Fast forward two years and the platform he created, has had 25 showcases, hosting over 150 artists. He’s created an array of different shows, involving many different communities and businesses all throughout Long Island.
Fast forward two years and the platform that Jose Tutiven has created, known as “Colored Colors” has had 25 showcases, hosting over 150 artists. He’s created an array of different shows, involving many different communities and businesses all throughout Long Island.
Maureen H. Starr, Director of Public Relations & Marketing at the Huntington Arts Council has been with the organization for nearly 6 years. Her communications work integrates a variety of platforms from social media, website, eblast and the printed Arts Cultural News, to encompass the diverse needs of Huntington Arts Council, its membership and the community. Starr joined the Huntington Arts Council after establishing herself as a communications consultant for both profit and not for profit businesses. Her extensive experience also includes corporate, executive positions as Global Media Director at Elizabeth Arden and VP Associate Media Director, NW Ayer.
For questions please contact Marc Courtade, email@example.com
|Neon CRM by Neon One|